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The Economics of Online Shopping Carts: Why You Always Spend More Than You Planned
Have you ever opened a shopping app just to buy one thing… and ended up with three? You’re not alone! and it’s not an accident. Online...
Sep 42 min read


Why Starbucks Costs More Than Your Local Café: A Lesson in Branding and Elasticity
Have you ever walked into Starbucks and thought, “Wait… this latte costs $5?” You’re not alone. On the surface, it’s just a drink —...
Aug 272 min read
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